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When you start your coaching business, you tend to have many questions about your clients and how to attract them. Well, the good news is that many of those questions can be answered in your social media analytics. The issue is that most people don’t use the analytics properly. This article will discuss some key points to use from your social media analytics in your business.
This is a great question. When you start posting on social media you tend to post what you like and what resonates with you because it is your profile, but when you are posting for your business you will realize that your posts are not for you. Remember that you don’t buy your products, others do and the posts should cater to them. The next issue is when the posts resonate with the wrong audience. You need the post to attract clients and customers not lurkers. So you need to pay attention to the posts that yield sales and continue to post in that manner..
This question is a game-changer for your content creation strategy. This information will help you to create posts that will keep people coming back to your profiles. By creating posts in the style and themes that rank the highest in your social media analytics, will keep the interest and sharing going. Some of the posts that rank high are posts that make people feel, that spotlights people, that teach people or that entertain people.
This question is a huge one for sales of products and services. Are you listening to the pain points of the people? Marketers and Salespeople are pros at this because they know that people buy things that make them feel better. If you are in pain you will buy the pain killer, so think of the product or service that you are about to create as your audience’s pain killer. Go through the data and see their problems and create the solution for them.
These questions are a starting point to knowing your audience, what they are looking for, and are you supplying it. Another way to look at these questions is – Are you attracting the right audience for your business? Do you need to change your messaging to get the right people to buy the products and services you currently have available? These are all decisions that you can make with the use of social media analytics.
I look forward to your thoughts about how you are using your analytics and how it has helped your business and marketing.
Author, Coach, Speaker, and Trainer | Helping you “Create a Demand for Your Supply” using Social Media and Technology
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